Case Study · Bakery
MYSA Online
Local SEO for a bakery brand specialising in custom cakes and gourmet breads.
- Industry
- Bakery
- Location
- India
- Platform
- WordPress
- Services
- SEO
About the client
MYSA Online is a bakery brand creating custom cakes, gourmet breads and premium baked products for every occasion.
The challenge
Bakeries win on local search. MYSA needed to appear when nearby customers search for custom cakes.
Our approach
Tripearlsoft assigned a dedicated team led by a project manager, working in short, transparent cycles with regular reviews. Key workstreams included:
- Optimised local SEO and Google Business Profile.
- Improved product and occasion pages.
- Added occasion-based content.
- Improved mobile speed.
Search engine optimisation
Our SEO programme starts with research into how MYSA Online's buyers actually search: the products, applications, problems and locations they type into Google. We map every important keyword to a specific page, fix the technical issues that stop search engines crawling and understanding the site, and strengthen on-page signals such as titles, headings, internal links and structured data. Progress is tracked monthly in Google Search Console and Analytics so decisions are based on real ranking, traffic and enquiry data.
Outcomes
Stronger local visibility
More custom cake orders from search
Better mobile experience
What made this project work
Clear goals agreed at the start, a single accountable team, and decisions grounded in data. MYSA Online had visibility into progress throughout, and every deliverable was reviewed against the business objectives defined during discovery. After launch, the work continues to support the client's growth through ongoing optimisation and support.
More Work
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