Case Study · Food Service Distribution
Fourtrek Horeca
SEO for a supplier of food service and FMCG products to hotels, restaurants and caterers.
- Industry
- Food Service Distribution
- Location
- India
- Platform
- WordPress
- Services
- SEO
About the client
Fourtrek Horeca supplies high-quality food service and FMCG products to hotels, restaurants and catering businesses.
The challenge
HoReCa buyers search for reliable suppliers by product and city. Fourtrek Horeca needed local and category visibility.
Our approach
Tripearlsoft assigned a dedicated team led by a project manager, working in short, transparent cycles with regular reviews. Key workstreams included:
- Mapped HoReCa product and location keywords.
- Optimised category pages.
- Improved local SEO signals.
- Enhanced enquiry journeys for bulk buyers.
Search engine optimisation
Our SEO programme starts with research into how Fourtrek Horeca's buyers actually search: the products, applications, problems and locations they type into Google. We map every important keyword to a specific page, fix the technical issues that stop search engines crawling and understanding the site, and strengthen on-page signals such as titles, headings, internal links and structured data. Progress is tracked monthly in Google Search Console and Analytics so decisions are based on real ranking, traffic and enquiry data.
Outcomes
Better visibility among hospitality buyers
More bulk supply enquiries
A scalable category structure
What made this project work
Clear goals agreed at the start, a single accountable team, and decisions grounded in data. Fourtrek Horeca had visibility into progress throughout, and every deliverable was reviewed against the business objectives defined during discovery. After launch, the work continues to support the client's growth through ongoing optimisation and support.
More Work
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