Kilitch Healthcare India Ltd.

About the client

Kilitch Healthcare India Ltd. is a pharmaceutical manufacturer with a portfolio spanning parenteral and ophthalmic products. As a listed company it needs a corporate website that serves very different audiences: healthcare professionals, distributors, regulators, investors and job seekers.

The challenge

The brief was to present a complex product portfolio and corporate information with clarity and credibility, meet investor-relations disclosure needs, and create a platform that could also support the EyeKare ophthalmic division with a consistent brand experience.

Our approach

Tripearlsoft assigned a dedicated team led by a project manager, working in short, transparent cycles with regular reviews. Key workstreams included:

• Mapped audience journeys for doctors, distributors, investors and candidates and designed navigation around them.
• Created a clean, clinical visual language that reflects quality and compliance.
• Built structured product and therapeutic-area pages that are easy for the internal team to maintain.
• Developed an investor section to organise disclosures, reports and announcements.
• Optimised for speed, mobile usability and search visibility.

Outcomes

What made this project work

Clear goals agreed at the start, a single accountable team, and decisions grounded in data. Kilitch Healthcare India Ltd. had visibility into progress throughout, and every deliverable was reviewed against the business objectives defined during discovery. After launch, the work continues to support the client's growth through ongoing optimisation and support.