Case Study · Ophthalmic Healthcare
EyeKare Kilitch
Search growth for the specialised ophthalmic division of Kilitch Healthcare.
- Industry
- Ophthalmic Healthcare
- Location
- India
- Platform
- WordPress
- Services
- SEO
About the client
EyeKare Kilitch is the specialised ophthalmic division of Kilitch Healthcare, focused on developing and manufacturing high-quality eye care products for practitioners and patients.
The challenge
Ophthalmic products are searched by highly specific terms. The division needed its own search footprint separate from the corporate parent brand.
Our approach
Tripearlsoft assigned a dedicated team led by a project manager, working in short, transparent cycles with regular reviews. Key workstreams included:
- Mapped ophthalmic product and condition keywords.
- Optimised product pages and metadata.
- Improved internal linking between product categories.
- Fixed technical issues affecting indexing.
Search engine optimisation
Our SEO programme starts with research into how EyeKare Kilitch's buyers actually search: the products, applications, problems and locations they type into Google. We map every important keyword to a specific page, fix the technical issues that stop search engines crawling and understanding the site, and strengthen on-page signals such as titles, headings, internal links and structured data. Progress is tracked monthly in Google Search Console and Analytics so decisions are based on real ranking, traffic and enquiry data.
Outcomes
Improved visibility for eye care product searches
Clearer product discovery for practitioners
An independent search presence for the division
What made this project work
Clear goals agreed at the start, a single accountable team, and decisions grounded in data. EyeKare Kilitch had visibility into progress throughout, and every deliverable was reviewed against the business objectives defined during discovery. After launch, the work continues to support the client's growth through ongoing optimisation and support.
More Work
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