Case Study · Industrial Materials
Chemiprotect Engineers
Industrial SEO for a manufacturer of acid-resistant bricks, tiles, flooring and linings since 1990.
- Industry
- Industrial Materials
- Location
- Ahmedabad, India
- Platform
- WordPress
- Services
- SEO
About the client
Established in 1990 in Ahmedabad, Chemiprotect Engineers manufactures acid-resistant bricks, tiles, flooring systems and protective linings used in chemical and heavy industries.
The challenge
Engineering and procurement teams search for corrosion protection by material and application. Chemiprotect needed to appear for these technical searches nationwide.
Our approach
Tripearlsoft assigned a dedicated team led by a project manager, working in short, transparent cycles with regular reviews. Key workstreams included:
- Mapped material, application and industry keywords.
- Optimised product pages with technical detail.
- Added project and application content.
- Improved technical SEO and speed.
Search engine optimisation
Our SEO programme starts with research into how Chemiprotect Engineers's buyers actually search: the products, applications, problems and locations they type into Google. We map every important keyword to a specific page, fix the technical issues that stop search engines crawling and understanding the site, and strengthen on-page signals such as titles, headings, internal links and structured data. Progress is tracked monthly in Google Search Console and Analytics so decisions are based on real ranking, traffic and enquiry data.
Outcomes
Higher visibility for acid-proof lining and flooring searches
More qualified project enquiries
A long-term SEO roadmap
What made this project work
Clear goals agreed at the start, a single accountable team, and decisions grounded in data. Chemiprotect Engineers had visibility into progress throughout, and every deliverable was reviewed against the business objectives defined during discovery. After launch, the work continues to support the client's growth through ongoing optimisation and support.
More Work
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