Burner India

About the client

Established in 2001 and based in Mehsana, Gujarat, Burner India manufactures industrial burners and heating systems including oil, gas, dual-fuel and biomass pellet burners, thermic fluid heaters and air blowers for a wide range of industrial applications.

The challenge

Industrial buyers search with precise technical terms. Burner India needed to rank for product-specific and application-specific searches across India and export markets, competing with larger national brands.

Our approach

Tripearlsoft assigned a dedicated team led by a project manager, working in short, transparent cycles with regular reviews. Key workstreams included:

• Built a keyword map covering every burner type, fuel and industrial application.
• Optimised product pages with technical specifications, schema and clear enquiry calls-to-action.
• Improved site speed and mobile experience for buyers on the shop floor.
• Developed application-focused content to capture early-stage research traffic.

Outcomes

What made this project work

Clear goals agreed at the start, a single accountable team, and decisions grounded in data. Burner India had visibility into progress throughout, and every deliverable was reviewed against the business objectives defined during discovery. After launch, the work continues to support the client's growth through ongoing optimisation and support.