BYD MHE India (DaissunMHE)

About the client

DaissunMHE is the Ahmedabad-headquartered distributor of BYD material handling equipment in India, supplying advanced electric forklifts and warehouse equipment powered by lithium-ion technology. Buyers in this category are plant heads, warehouse managers and procurement teams who research carefully before they ever pick up the phone.

The challenge

The existing website did not reflect the premium positioning of the BYD brand. It was difficult to navigate on mobile, product information was hard to compare, and organic visibility for high-intent searches such as electric forklift dealers was limited. Social channels were active but not connected to a lead-generation strategy.

Our approach

Tripearlsoft assigned a dedicated team led by a project manager, working in short, transparent cycles with regular reviews. Key workstreams included:

• Rebuilt the information architecture around product families, applications and industries so buyers find the right equipment in fewer clicks.
• Designed a modern, responsive WordPress website with clear enquiry paths on every product page.
• Implemented on-page SEO: keyword mapping, schema, page speed improvements and technical clean-up.
• Planned and executed targeted LinkedIn, Meta and X campaigns aimed at warehouse, logistics and manufacturing decision-makers.
• Connected campaigns to landing pages and enquiry forms so every channel contributed to the sales pipeline.

Outcomes

What made this project work

Clear goals agreed at the start, a single accountable team, and decisions grounded in data. BYD MHE India (DaissunMHE) had visibility into progress throughout, and every deliverable was reviewed against the business objectives defined during discovery. After launch, the work continues to support the client's growth through ongoing optimisation and support.